Google Base launches - another shop window/Froogle alternative?

[lardconcepts]

http://base.google.com/base/Google Base (http://base.google.com/base/) has finally launched, and unless I'm getting the wrong end of the stick, it looks like another potential window for your products. Sort of like Froogle, but from another perspective.
Does anyone see it differently, or has worked out the most effective way of listing stuff?
Seems like it might have potential for all those Oscommercers out there...