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Thread: Want to sell "How-To" videos from my website

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    Want to sell "How-To" videos from my website

    Hello,
    I need help updating my website to include a shopping cart system set up to sell online "how-to" videos. I teach digital video editing using Apple Final Cut Pro and even wrote a book about it, so I am looking for a way to do this online.

    Can anyone help me out? I know I am going to need a specialist for this kind of thing, so of course I can pay you a fair rate if you've done this sort of thing before.

    Also, if anyone can point me to any resources on powweb about this subject.

    Thanks a lot.

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    YvetteKuhns's Avatar
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    So, you want to sell tangible books and digital downloads (videos)? There are shopping carts such as Zen Cart (open source) that allows downloads. You have to watch your bandwidth usage. Digital downloads can use a lot of bandwidth.

    Also, the database server only allows so many simultaneous connections. Zen Cart has worked on PowWeb recently, but I fear that you may experience database connection issues. I manage Zen Cart on another host right now and that database was moved to another database server four times (the last being this morning).

    Do you know how you plan to accept payments? When choosing a shopping cart, you need to know if it can process online payments. Since you are teaching about an Apple product, your target audience will use Apple products. You will want your website and videos to play on Mac first and foremost, but it would also help to work on PC. People shop from work and home.

    Make a list of things you need, so you can compare shopping cart features and make sure they are also compatible with your web host server.
    Yvette Kuhns
    Power Pages Web Design
    Customized Internet Advertising Solutions

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    Quote Originally Posted by YvetteKuhns View Post
    So, you want to sell tangible books and digital downloads (videos)? There are shopping carts such as Zen Cart (open source) that allows downloads. You have to watch your bandwidth usage. Digital downloads can use a lot of bandwidth.

    Also, the database server only allows so many simultaneous connections. Zen Cart has worked on PowWeb recently, but I fear that you may experience database connection issues. I manage Zen Cart on another host right now and that database was moved to another database server four times (the last being this morning).

    Do you know how you plan to accept payments? When choosing a shopping cart, you need to know if it can process online payments. Since you are teaching about an Apple product, your target audience will use Apple products. You will want your website and videos to play on Mac first and foremost, but it would also help to work on PC. People shop from work and home.

    Make a list of things you need, so you can compare shopping cart features and make sure they are also compatible with your web host server.
    Hello Yvette,
    Thanks for your post and taking the time to help me. I will look into Zen Cart and see if it will meet my needs.

    Primarily, I am looking to sell online training videos. How to do advanced editing techniques and video graphics, specifically.

    Yes, most definitely I will need to process online payments.

    The format of the movies will probably have to be Flash based so anyone can run the tutorials. Many problems with QT and PCs. You have a good point, they should be viewable on both formats even though it is Mac based. However, Lynda.com--a huge training site uses QT so far as I have seen. It might be fine and reduce my workflow.

    Thanks again, and now I will start thinking about the things you suggested.

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    YvetteKuhns's Avatar
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    You can offer more than one format, but that would be extra work. For most platforms, Flash format is best. I have converted WMV and other formats to FLV to embed into web pages. You are not embedding videos, though.

    You are allowing downloads, so your users will need a player that plays your format. Many people do not have FLV players, but YOUR audience might. OR you can direct them to download FLV players.

    Apple QuickTime makes sense for Apple users and that is MOST of your target audience. You may try using that format only to start and add another format later. This is your call. I am making suggestions.

    I used to edit video on Video Toaster on the Amiga years ago. Oops! My age is showing.

    If you like, we can discuss online payment processors and other things. One of my clients sells EXTREMELY expensive items online, so we have Zen Cart set up to take orders but NOT process payments through the cart. They can verify orders (for performance auto parts) before placing orders and process payments in-house to save money and chargebacks. This works great for them, but your audience will probably know what they want and can pay instantly.
    Yvette Kuhns
    Power Pages Web Design
    Customized Internet Advertising Solutions

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    Quote Originally Posted by YvetteKuhns View Post
    You can offer more than one format, but that would be extra work. For most platforms, Flash format is best. I have converted WMV and other formats to FLV to embed into web pages. You are not embedding videos, though.

    You are allowing downloads, so your users will need a player that plays your format. Many people do not have FLV players, but YOUR audience might. OR you can direct them to download FLV players.

    Apple QuickTime makes sense for Apple users and that is MOST of your target audience. You may try using that format only to start and add another format later. This is your call. I am making suggestions.

    I used to edit video on Video Toaster on the Amiga years ago. Oops! My age is showing.

    If you like, we can discuss online payment processors and other things. One of my clients sells EXTREMELY expensive items online, so we have Zen Cart set up to take orders but NOT process payments through the cart. They can verify orders (for performance auto parts) before placing orders and process payments in-house to save money and chargebacks. This works great for them, but your audience will probably know what they want and can pay instantly.
    Hey Yvette,
    Kiki Wipe! I remember the Toaster. But these days, the real power is in Avid or Final Cut Pro. My videos will be about the latter.

    Most every user will be fine with QuickTime. The only limitation would be for the user trying to view the videos behind a corporate firewall which won't allow QuickTime installation to any computers on the intranet. I think you have a point, QT first and see how it goes. H.284 compression is very good these days, low bandwidth and high quality. And totally downloadable.

    I'll contact you via PM, as I need to get going on this project.

    Cheers,
    Kevin

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    Also give some consideration as to the method of distributing - allowing download to occur -- Powweb won't allow scripts to run beyond 60 seconds -- so, setting up an ftp link to the download or some other workaround may be required.
    Well, that's the way I see it -- for the moment!

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    For anyone who finds this thread, we did not mention here (though I said it in a PM) that Zen Cart digital downloads no longer work on PowWeb (according to the PowWeb knowledge base), but OScommerce should.

    Powweb won't allow scripts to run beyond 60 seconds -- so, setting up an ftp link to the download or some other workaround may be required.
    This is common for many web hosts. This is a very important point. I try to discourage downloads through scripts and encourage downloads via ftp whenever possible.
    Yvette Kuhns
    Power Pages Web Design
    Customized Internet Advertising Solutions

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